The story of Market Entry Partner begins at Arab Health 2018, where a couple of likeminded exporters found the power collaboration and paying it forward.
In 2020, COVID19 postponed The Dubai World Fair. Suddenly we had little business and lots of time in our hands. Then, a regional centre for economic development (ELY-Keskus) granted a COVID19 development subsidy for this project: Market Entry Partner. Soon, Rauno and Jan had two more likeminded talents with different talents in the team: Jukka and Juha. The idea in the making became a project and a product: A Scalable SaasService for SME companies, willing to expand their wings.
Our aim is to help companies to better prepared, succeed in entering new markets – and avoid doing at least some of our team’s own mistakes. The general idea is to bring a new value network thinking into all of our active countries, starting with Finland. We want to introduce new learning processes and best practices.