Invest in innovation that creates jobs

Invest in innovation that creates jobs

What causes a customer to purchase and use a particular product or service? Focus on answering that, always. It’s the big idea why customers “hire” products or services for a job they need to get done. Mac & cheese is comfort food, not just a warm meal to satisfy...
Business first, family second

Business first, family second

Would you believe it? The Kiss bass player Gene Simmons behind the makeup is a hard boiled businessman? Simmons has many roles – and many names. Born in Haifa, Israel, he was originally called Chaim Witz. When his family emigrated to the US, he became Gene Klein. And...
When all else fails, try listening

When all else fails, try listening

What’s Your Secret? What advice would you give for a freshman in communications, I once asked my legendary Swedish boss Peje Emilsson who had started the comms industry in his home country in the early 1970`s. He had a very short answer to me: “Listen.” That’s what...
Rethink the 10,000-Hour Rule of Success

Rethink the 10,000-Hour Rule of Success

How many times have I quoted my former demigod Malcolm Gladwell’s book Outlier? His claim was: in order to become master at something, one needed to practice it at least that given amount of hours. “Ten thousand hours is the magic number of greatness”, Gladwell...
Give HR the Power and Primacy

Give HR the Power and Primacy

Two decades ago, there was one industrial guru above other, when it came to business influencers. At least in the America centered World. That man was Jack Welch, the CEO of General Electric (GE) from 1981 to 2001. Many of his former subordinates became executives or...
Swim away from the bloody waters

Swim away from the bloody waters

Increased productivity and usability, simpleness, convenience or – say, being environmentally friendly. Those are the usual competitive edges for a product or service that bring success, instead of low production cost and product price.  These are the teachings...